Let’s say your company was hired to run a high school cafeteria. What do you want the students to do when they go through the serving line? Select the foods that are healthiest for them? Select the foods that cost your company the least to provide? Make selections on according to some other criteria?
This article is longer than I had intended it to be. I’m glad you’re still reading. Those who have already set the article aside don’t know that I’m glad.