If there were a Nobel Prize for business management, three (or four) of the recipients should be Michael Porter (possibly sharing it with Mark Kramer), and (shared) William McDonough and Michael Braungart. In this article, I’ll tell why.
In 1991, a Swiss textile concern hired McDonough and Braungart to come up with clothing "safe enough to eat." They tested 3,000 chemicals commonly used to produce clothing and found that only 36 were that safe. With just 36 chemicals, the company could produce clothing in any color except black. Here's a quote: "The result was a 30% increase in total output, a drastic reduction in costs, and the production of the first 100% biodegradable commercial fabric." What's more, the water flowing from the textile plant was cleaner than the water flowing in from the town's drinking water supply. Click here for the story.