Not long ago, I reminded a group of the short story, “The Emperor’s New Clothes,” and I asked them, “Do you think that you would be gullible enough to be tricked into buying nothing and think that you’re buying something wonderful?” Of course, everyone said that they’d never be that gullible.
This revelation starts at 3:25 on the video. Confessing her love of bargains, she says, "I take tremendous pleasure in creating my own version of what I can't afford."
(In part 3, “Waste Products are Wasted Products,” I give several examples of countless items of value that people imagine to be valueless. Part 4 is the tour de force of this series. By learning how advertisers narrow our decisions to Hobson’s choices, we can break the matrix. Part 4 is titled, “How to Raise Our Living Standards, Spend Less Money, Enjoy Better Health, and Improve Environmental Protection All at the Same Time.”)